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Kids aged 4-19 spend $1.95 billion of their own money each year. But in can be difficult to understand their interests without relying on parental memory, investing in costly focus groups, or attempting to filter out what was influenced by mom's biases. This report offers a peek into what kids aged 5-16 are willing to purchase with their own money, by utilizing our proprietary app that helps them earn their own money at home and prioritize their own spending decisions. When kids spend mom or dad’s money, their wants can be over-abundant. But when they have to work for their dollars, their choices become more focused and truer to their real interests and desires.
This report includes proprietary, anonymous and aggregated data, collected from over 3500 kids between the ages of 5-16 using our personal earning and finance tool with parental permission. The information has been collected 2015-Q1 2018.
Fourteen categories are included in this report to give you a picture of what each age group finds the most appealing and how their opinions and priorities change as they age. The categories include toys; games & cards; electronics; movies, music, & books; experiences; apparel & shoes; arts & crafts; build & construct; dolls & action figures; make-up, hair, & accessories; apps & video games; pets; sporting goods; and treats.
The report covers the interest level by age, how interests change over time, most referenced brands, and outgoing, current and incoming trends across 6 of the most quickly changing categories.
This report not only focuses on age, but also on gender differences and the categories where there is the most discrepancy of interest, highlighting those differences.
The report will also give you a snapshot of how this group becomes aware of products, and the channels where they decide to put an item on their wish list, common ways kids earn money, as well as the typical price point of wanted items, by gender.
If you are a marketer, retail owner or buyer, this report can help you understand what is changing in the minds of kids ages 5-16 and help you get a better picture of the opportunities to create goods they truly want.
All proceeds help fund our classroom programs in schools across the US, as well as development of our financial education tools.
"I found it to be an invaluable tool for better understanding what toys and playthings children (not their parents) currently see as having the greatest value." Richard Gottlieb, Global Toy Expert
trend report March, 2018